Health Disparities In Underserved Communities: Its Impact And Potential Solutions

Health Disparities have these properties to negatively impact various subsets of the population as it has systematically experienced multiple layers of socio-economic obstacles to health. It should always be remembered that health care providers should work collaboratively to attain certain goals to mitigate gaps that existed between healthcare. According to experts, internal professional collaboration is needed for healthcare providers to support patients and minimize the existing health disparities in public health (Vanderbilt, Dail, & Jaberi, 2015). If we take into account United States, then we can find that the health population marks an uneven continuum, ranging from healthy to unhealthy dimensions. It should be noted that the healthcare system widely relies on factors like income, race, and geographical location. Based on the report, it can be stated that research policy and public health practice subsequently rely on disparities like life expectancy, risk factors, morbidity, quality of life in various sections of the population. Obstacles that are linked with religion, socio-economic status, mental health, sex, geographic orientation, sexual orientation hinder health disparities even more. There are shreds of evidence that the United States is highly plagued with inadequate interprofessional collaborations and comprehensive teamwork and this pointed out towards inequality existed in healthcare. Health Disparities are a living truth among underserved communities and it can be mostly witnessed in the health sector of the United States and thus it is impossible for any health care professional to handle this impending national crisis alone (Vanderbilt, Dail, & Jaberi, 2015).

Healthcare disparities are not new and it creates inequalities in multiple layers of our society. These disparities are often visioned through the lens of race, ethnicity, gender, age, and other social factors. Historically, underserved groups have had greater rates of chronic disease, early death, and other metrics of well-being. Reduced medical care resources and demand are also noticeable, ranging from emergency treatment of acute diseases to routine check-ups to suggested screenings and therapies (Reducing Health Disparities in Underserved Populations, 2021). It should be noted that healthcare educators share the social responsibility to teach medical students about social determinants of health and health-care disparities and subsequently to encourage medical students to pursue residencies in primary care and medical practice in underserved communities. It has been estimated that over 57 million individuals reside in nearly 5,864 designated primary care shortage areas in the United States and experience negative treatment from healthcare. For instance, a shortage of primary care physicians in four primary care specialties in these urban and rural communities: general or family practice general internal medicine, pediatrics, and obstetrics and gynecology. Thus, experts confirmed that the United States tends to face an acute shortage of primary care physicians which leads to a further reduction in accessing primary care services for medically underserved individuals or communities (VanderWielen, Vanderbilt, & Steven H. Crossman, 2015).

Healthcare professional students care for these underserved communities and try to take social responsibilities to undermine the issues rising from healthcare sectors. They are so much inclined because during their education and training, they are highly exposed to underserved populations and thus, they have the urge to take into account certain social determinants of health. There is a need to encourage the students to pursue primary care in the healthcare sector and give training opportunities to them so that they can efficiently serve healthcare in underserved communities (VanderWielen, Vanderbilt, & Steven H. Crossman, 2015).

Reducing Health Disparities in Underserved Populations. (2021, December 1). Vanderbilt, A. A., Dail, M. D., & Jaberi, P. (2015). Reducing health inequalities in underserved communities via interprofessional collaboration across health care professions. Journal of Multidisciplinary Healthcare. VanderWielen, L. M., Vanderbilt, A. A., & Steven H. Crossman. (2015). Health disparities and underserved populations: a potential solution, medical school partnerships with free clinics to improve curriculum. PMC

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Preventative Medicine and Healthy Living for Senior Citizens

Senior citizens of the society are regarded as the most significant groups of members for whom both preventive medicines and healthy living are much effective. It has been found to be proven from older days to that of recent days that “prevention is better than cure”. Preventative medicines are responsible for preventing any cause of diseases whereas it is supposed to be curing the disease. On the other hand, healthy living represents the natural measures and procedures required to be followed and maintained by these people.

Preventive medicines can be referred to as a set of measures or practices that is carried out for preventing disease occurrence in senior citizens whereas it also promotes health. In this regard, some of the procedures can be stated as screening of blood pressure, cholesterol, depression, diabetes, autism, hearing, screening of vision, and so on. Healthy living has become one of the significant factors for all senior citizens. It is due to the higher range of diseased people seen within the society (Ghany et al. 2018). There are severe diseases that occur because of increasing junk food consumption and due to poor eating habits. Healthy lifestyles among senior citizens with preventive measures and medicines can stir them to clear out several diseases easily before being attacked.

Preventive medication needs preventive care, which includes three major types as primary prevention, secondary prevention, and tertiary prevention. Primary prevention involves reducing the risk factors before the occurrence of any injury or disease as policies imposed on purchasing tobacco for both the youth and senior citizens. Youth tobacco consumption will also affect senior citizens when these people are around them. Secondary prevention involves detecting the disease before the issue or the problem becomes more serious such as measuring blood pressure. On the contrary, tertiary prevention involves preventing major complications of those diseases including physical therapy or post-stroke rehabilitation. These preventive measures are beneficial for the senior citizens whereas breast cancer screening, colorectal cancer screening and diabetes screening are mainly done, as these diseases are common within them.

In terms of making lives healthy, these people are required to follow some healthy lifestyle measures along with preventive medications. Some of the measures can be stated in the following:

Balanced diet- In every meal, a proper diet consisting of minerals, vitamins, and other significant nutrients is found to be essential for the body and mind.

Health checkups frequently- Keeping track of the health records is going to show the faults and improvements conducted within the body of the senior citizens. It contains the benefits of detecting life-threatening issues, increasing life span as well as getting acquaintance through innovative medical technologies (Sutipan & Intarakamhang, 2017).

Ensuring appropriate rest and sleep- Improper sleep and rest might hamper the health conditions more severely; however, it is suggested to sleep from 7 to 9 hours per night to keep both physical and mental health intact.

Physical activities- Getting indulged in games, yoga, exercises, and other physical activities will help these old people to be physically fit and improve mental health as well.

Socializing more- Social interactions are important for senior citizens to keep both mind and body fit and out from every kind of stress. Sharing views and talking with others helps in lowering down the tension and stress.

Senior citizens face the problem of not being cured with medications properly for which both of these options are strictly applicable. Both preventive medication and healthy lifestyles are required to keep the mind and body fresh. This in turn reduces the level of stress among these old people and increases more energy within themselves.

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How Social Media Allies and Upsides Your SEO Efforts?

SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.

And, quite reasonably, they are the two most decisive factors in the online marketing sphere.

But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.

Do we intend to say that social media directly encourages your Search engine rankings?

The simple answer could be NO!

You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.

Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.

Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.

The Relationship Between Social Metrics & SEO

Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.

But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.

This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.

Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.

Nevertheless, is there an Indirect way that social media influences search engine rankings?

And, this was embellished in the Cutt’s video itself.

He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.

Benefits of Social Media for Business

A Linkable Opportunity

As most social media consists of links to other websites, site owners and content creators can use it to promote their content.

You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.

Here’s how this happens-

As you use social media, there might have been countless times that some articles impacted you.

The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.

Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.

You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions

Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.

These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.

Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.

So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.

This is called the power of positive mentions.

Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.

You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.

Social Media For Searches

You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.

As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.

You will find similar responses to Pinterest and Instagram.

Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.

In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.

Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.

Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.

Changing The Idea Of SEO

We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.

Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.

You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.

Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.

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